In CPG, success depends on alignment across every function. Effectmakers BMS empowers your commercial, finance, marketing, and planning teams with the clarity, insights, and confidence to make better decisions and drive profitable growth — together.
Who we empower
Sales team
Empowered to manage trade plans proactively, not reactively.
The Challenge
Sales teams often work with outdated or fragmented data, limiting their ability to manage promotions, plan customer activities, or track ROI across accounts.
The Benefit
Gives sales teams a single view of promo calendars, account plans, and financial impact — enabling better collaboration with finance and marketing, and more strategic decision-making throughout the year.
Marketing team
Empowered to invest where it matters.
The Challenge
Without post-promo evaluation or uplift visibility, marketers struggle to understand what works — and to justify budgets.
The Benefit
Centralises all campaign data, performance analytics, and scenario tools to help marketers identify winning mechanics, replicate best-performing promotions, and optimise ROI across markets.
Finance team
Empowered to see beyond the spreadsheets.
The Challenge
Disconnected tools and manual processes make it hard to track profitability, predict revenue, and stay aligned with commercial forecasts — especially at SKU level.
The Benefit
Delivers real-time visibility on trade investments, net revenue, and accruals — helping finance teams monitor performance by product, customer, or market and confidently report to HQ.
Demand Planning/Supply Chain
Empowered to plan accurately and deliver reliably.
The Challenge
Forecasting errors and lack of transparency across teams lead to stockouts, overproduction, and missed service levels.
The Benefit
Unifies demand and sales planning on one platform — with tools for baseline forecasts, promo uplift modelling, and launch scenarios. Everyone works on the same data, improving service levels and reducing operational waste.
Leadership
Empowered to lead with transparency, alignment, and speed.
The Challenge
Leaders often get insights too late — missing early warning signs, budgeting blind spots, or opportunity areas for growth.
The Benefit
Brings together all commercial KPIs — from trade ROI to revenue targets — into a single strategic cockpit. Leadership can align teams, make faster decisions, and invest where growth truly happens.
