Do you experience that trade promotions and business planning is too complex to handle?

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Free trial

EffectMakers BMS is the dedicated software system for trade promotion management and business planning. BMS helps you control your baseline, your promotions and your earnings. All integrated in one single system.

Do you experience that trade promotions and business planning is too complex to handle?

BMS is the dedicated software system for trade promotion management and business planning in the consumer goods business.

Book demo

Free trial


Work smarter and create better results


Implement the software

BMS is easy to implement in any FMCG company and integrates smoothly with your existing systems.


Start to work smarter

BMS is praised for its intuitive and user-friendly interface. Getting started is uncomplicated and working with BMS will quickly become a daily routine.


Create better results

It is realistic to expect an improvement of your net margin with 1%-point as you increase ROI and gain competitive advantage.

Take a closer look at BMS benefits and functions

It is not just your KAM’s and sales supporters who will reap the benefits with using BMS. The overview, the deeper insights and enhanced forecasting capability will create daily value for your controllers, field sales, supply chain and management.


Your KAM’s and sales supporters get’s a powerful tool for their daily work

BMS is a customer business planning solution, where you can plan baseline sales, promotion sales, budget simulations – everything integrated with your ERP solution.



Accurate accruals, full P&L insight down to SKU by client by SKU


Supply chain

Daily updated forecast from sales on SKU’s and displays in Excel or integrated into the forecast system


Field sales

Listing and promotion overview reports or integrated directly into their field sales system



Fast and easy implementation of professional planning, daily updated top management reporting from an organization based on facts


Choose how to implement BMS

To make it as easy as possible for you to implement BMS we have developed 3 different methods. Simply choose the method that will fit your organizational needs and budget.

Method: DIY

Intended for:
Small/midsize organizations with skilled system people

2 months free trial and hosting


Method: Assisted

Intended for:
Small/midsized organizations that wants a quick implementation

2 months free trial and hosting


Method: Enterprise

Intended for:
Large enterprises

2 months free trial and hosting


BMS can be hosted by EffectMakers or installed on your own servers


When using BMS you know the exact cost per month. The pricing structure is transparent and you do not get any hidden or unexpected additional costs.

Pricing (Euro €)

Per month

2 month evaluation – 5 users

Free of charge

Base license – 10 users

€ 3.495

Per 5 additional users

€ 1.159

Read only user – per user

€ 25

Report only user – per user

€ 20

integration-iconEffectMakers BMS are integrated with
CatMan Solution® V3

CatMan Solutions® is the leading company for providing analysis and insight in your marked data by utilising all sources of POS data.

This is what our customers say about BMS

In our cases stories you can learn more about how our customers use BMS and what concrete results they have achieved.


Forecasting of both promotions and baseline works perfectly”

Merrild is known for strong coffee brands. The company was previously part of DEMB/JDE and is now owned by Lavazza.


”We have achieved a first-class transparency in our business”

Retail Partners
Retail Partner is a FMCG brand distributor focused on household, personal care, beauty and health.

“Our inventory level is reduced and delivery is significantly improved”

The Kavli group develops, manufactures and markets numerous well-known beverage and food brands.

“The system is incredibly easy to navigate in and we have gained a perfect overview of our customers activities”


International skin care company with world leading brands like NIVEA, NIVEA MEN, Eucerin and La Prairie.

“Our forecast accuracy have been improved and we have been able to reduce the range of campaigns, which dilute the business”


The world leader in beauty and cosmetic products are using BMS in Denmark, Sweden, Norway, Finland, Switzerland and Germany.

“BMS has strengthened our commercial processes and provided us with a great tracking tool for our performance”


Stryhns are market leader in paté in Denmark and market well known brands like Stryhns, Graasten, Langelaender.



Our office hours are Monday through Friday from 9:00 AM to 4:00 PM CET.

For sales enquiries and information

For customers and companies evaluating BMS

About us

EffectMakers was founded in 2011 by Henrik Hamre and Mads Okkels Hansen. The objectives were clear: To develop the best software for FMCG key account planning. According to our customers we have achieved our goal.


Henrik Hamre
Chairman of the Board

Henrik has a MSc (Econ.) and has been working with branded goods for more than 25 years. With different responsibilities from Key Account Manager to Sales director and Management Consultant, Henrik has a deep knowledge of the needs in consumer product companies. Today Henrik is Chairman of the Board and Sales Executive in EffectMakers.


Mads Okkels Hansen

Mads made this first business planning system in 1999 and has since then been working with software development and software implementation for FMCG companies. Today Mads is CEO for EffectMakers and still personally involved in implementation and product development.


Do you want to work with customer business planning?

We are growing fast and are hiring skilled people to our team of developers, FMCG consultants, sales and marketeers. So just give us a heads-up if you believe you are the next team player in EffectMakers.

What’s next?


Please get in touch to learn more.


Book demo

Free trial



Book demo
+45 7060 5080

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Flæsketorvet 68,1
DK-1711 Copenhagen V
CVR: 33 50 40 71

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