About us

Effectmakers is a software vendor dedicated to business planning and trade promotion management. The company was founded in 2011 by Henrik Hamre and Mads Okkels Hansen. The objectives were clear: To develop the best software tool for key account planning for the CPG (Consumer Packaged Goods) industry.
Our many years of experience in this business gives us the ability to create the powerful solution we call BMS.
Today, the BMS software solution is in the 5th generation with a well proven track record and more than 1,000 active users. Today, we are 7 employees working exclusively on constantly improving the software.

The Effectmakers BMS is Cloud-based – however if the customer insists on an on-premise solution this is possible. The system is based on Microsoft Azure which provide a solid foundation of cloud computing when it comes to both performance and compliance. Furthermore, BMS is based on the well-known and recognizable Microsoft software.
Effectmakers is 100% committed to make the BMS solution an international success.

The Effectmakers team

Mads Okkels Hansen - CEO/Partner

Mobile: +45 2425 4705
Email:   moh@effectmakers.com

Mads made this first business planning system in 1999 and since then has been working with software development and software implementation for CPG companies. Mads is the CEO of Effectmakers and is personally involved in Enterprise implementation and product development.

Henrik Hamre - Chairman/Partner

Mobile: +45 4018 1878
Email:   hh@effectmakers.com

Henrik has a MSc. in Economics and has been working with branded goods for more than 25 years. With different responsibilities from Key Account Manager to Sales director and Management Consultant, Henrik has a deep knowledge of the needs in CPG companies. Today Henrik is Chairman of the Board and Sales Executive in Effectmakers.

Per Jensen - IT Support Manager

Mobile: +45 7060 5080/support
Email:   phj@effectmakers.com

Per has been working with System development and implementation for the last 25 years. He has lots of experience with implementing systems and understands what kind of challenges new systems bring. Per is responsible for the BMS IT support.


Dimitrios Zygolanis - Vice President

E-mail: dz@effectmakers.com

Dimitrios has an MSc. in International Business Economics and has been working since 2016 in Effectmakers. Growing alongside the organization has had the chance to experience all aspects of the business. With a strong understanding of the client's needs and business challenges, Dimitrios works as Vice President for Effectmakers.

Codruta Ecaterina Iliescu - Business Operations Team Lead

Pavlos Tsiakoumis - Data Scientist

Stefan Veljic - Lead Developer

Mihail Tatarici - Implementation and Support Specialist

Rizwan Sarwar - Database Developer

Eleana Markou - Software Developer